The Inconvenient Idea You’ve Been Waiting For
Thursday, October 26th, 2006I have been in incubation for a long time about a pet project that I want to develop. I had a vague idea about what the project would include, but without a breakthrough there was no way to make it happen. So I have been waiting. Thinking. Watching. Ready for the light in my brain to turn on. Sunday morning the idea hit me and I haven’t been able to turn the light bulb off. I can’t even find a dimmer switch. Fueled by the adrenaline that accompanies a breakthrough, I am staying up late. When my head finally hits the pillow, I can’t sleep. During the day, I am fighting for extra minutes that will let me get back to developing this idea. It is exciting. Exhausting. Frustrating. Rewarding. And of course it comes at a time when I am completely swamped with work and other “more important” things that I need to do.
I think it is interesting how little control we have over when the “big idea” is going to hit us. I could have focused with complete concentrated for weeks and not come up with this idea. I could have hired focus groups. I could have solicited advice from people much smarter and more experienced than me. I could have taken surveys, read books, brainstormed. Nothing would have produced what I was looking for. And then a random thought triggers something and the solution seems obvious. Why didn’t I think of it before? Why hasn’t anybody done this already? Is this idea as great as I think? One thing leads to the next and you are going 100 miles per hour after being stalled for months or years.
Has this ever happened to you? The lesson is that you can rarely force a good idea. There isn’t a formula for innovation. The best you can do is prepare for it. Stay alert, and one day when you least expect it the idea will hit you. Then when you are face to face with the weight of your idea you will have to confront a new challenge: How do you turn the idea into a reality? That is tough, but it is much more fun (and easier) than coming up with the idea in the first place.
What? You were wondering what my idea was? Yeah, I am going to have to leave you hanging about that, sorry. Stay tuned though.
